It might be hard to believe but MySpace, the one-time social network behemoth is going to try it again. After last year’s failed attempt at a redesign and refocus which was notable for its literally vacant logo (My_____), the site was bought out by Specific Media which included Justin Timberlake as creative director. Not surprisingly then, news has trickled out that MySpace is to relaunch once again as a “music hub” in a real last-ditch attempt to regain its influence.
MySpace’s new chief marketing executive Al Dejewski told Advertising Age that the site needed to get back to the start and “we’ve found that foundation is music.” OK. Where were Dejewski and co. when MySpace was all about music and then threw it all away? Dejewski went on to say “No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs”. While that maybe true, those numbers are just that. The site may claim 70 million users worldwide but there’s no mass engagement with MySpace any more. Bands don’t actively use it like they once did so it’ll be interesting to see what big plans they have to win people back. They might have to hurry up too as rumours suggest that its rival Facebook will debut some music features during their f8 developer conference on September 22nd.
Meanwhile, there is no shortage of new music services vying for a piece of the social music pie. Following the success of playlist DJ chatroom site Turntable.FM, Chill.com takes the concept and applies it to video. Chill is a virtual version of standing around a laptop, showing off the latest Youtube video to a friend. Like Turntable, it’s got VJs, rooms, play queues and real-time interaction. (more…)
Looking a bit like a glamorous Hollywood star herself, Lana Del Rey conjures up a sorrowful ballad in Video Games which counts on love, devotion, hedonism and sex to draw you in to its shady thrilling world.
Tara Masterson Hally
Having just left school, the double-barreled teenager will now have much more time to devote to forging her already unique brand of muted ethereal and ambient folk music. Like a fresh sunny walk on a misty morning.
Short, sharp and filled with hyperactive energy, Philadelphia’s Christopher Laufman’s new EP is 17 minutes and seven songs of delirious experimental pop music. Contains the (literally) killer line: “I’ve got to confess / I’ll probably kill ya just to try on your dress”.
It’s the biggest destination for music on the internet and Youtube has finally recognised that fact with the launch of a dedicated music section. The revamped youtube.com/musicnow shows you recommended videos and artists based on existing videos you are watching, a list of upcoming local concerts using Songkick gig data and the most relevant music chart of all, a Youtube top 100 for the week highlighting the songs that are being watched globally (Nicki Minaj’s Super Bass currently sits on top).
In the coming weeks, Youtube is teaming up with curators like Vice Magazine, SPIN, XLR8R and music vloggers like The Needle Drop to offer daily playlists for further exploration. Youtube have promised these services before but this music transformation is their most complete yet.
One video sitting high in the Youtube chart is Kanye West and Jay-Z’s Otis from the Watch The Throne album. The album broke the iTunes one-week sales record with 290,000 downloads in a week. As outlined by Billboard (bit.ly/securitywtt)., this feat was made possible by the extraordinary measures the duo put in place to ensure that the album DID NOT leak.