There has been a couple of examples of artists embracing new technology for promotion of their releases recently. Not all of them have worked out in their favour however.
For Mike Skinner’s last album as The Streets. Computers & Blues (which Day And Night critic John Meagher called “a disappointing end to what was once a singular career” last week), Skinner first released a pre-released mixtape called Cyberspace & Reds which could only be officially download by scanning a barcode on his website with an iPhone app called Mike Scanner. That puzzle led onto a barcode of a Heinz tomato soup can which unlocked mixtape downloading rights.
Following that, an interactive film featuring Skinner appeared on Youtube, in which you can control Skinner as he wakes up and goes to meet his girlfriend. The story isn’t exactly Oscar material but it’s a nice clickable series of vignettes featuring plenty of music from the album, which was probably the point.
Meanwhile in New York, rapper Lupe Fiasco, with a big hand from his rallying fans, finally managed to convince his record label Atlantic Records to release his album Lasers which was recorded two years ago. What did Lupe do to reward their efforts? He sent them on a wild goose chase… (more…)
Californian musician Merrill Garbus’ previous LP Bird-Brains, was a lo-fi folky gem to many in 2009. Her followup appears to have benefited from proper studio recording if Bizzness, the Afrofunk-influenced lead song from the w h o k i l l album, due in April is anything to go by.
Panda Bear – Last Night At The Jetty
Animal Collective’s Noah Lennox returns to his solo moniker in April with new album Tomboy and the wistful Last Night At The Jetty is the latest harmonious sampler from it. http://bit.ly/pandajetty
Padraig McCauley & The P Affection
Download the free debut album of indie-rock by Naas-based Padriag McCauley which manages to take in synths, ska and folk in its running time. An impressive first release. http://thepaffection.bandcamp.com
Download SXSW artist MP3s
If you’ve got 5GB of free hard drive space (with 5GB more for Part 2), then you could do worse than download almost 800 MP3s from bands playing the South By Southwest Festival in March. http://bit.ly/sxsw11torrent
Google Art Project lets you explore museums around the world with the same technology used in Google Street View. You can zoom right into paintings and navigate around virtual versions of real life museums. http://www.googleartproject.com
The director of The Incredibles and Ratatouille renounces animation in favour of live action during his Annie Awards lifetime recognition award but it turns out he is under the influence of two special guests. skip to 4:30 for the speech…