Can yesterday’s news become news once again? The Rupert Murdoch-owned Myspace is hoping that a massive redesign of the social networking site will make it relevant once more.
Visitors to the site in the last few years will not have seen much difference but finally, the company has announced not just a major redesign, but a major reinvention as an entertainment hub instead a social media network. The move is a bold and necessary one for what was once the paramount social networking site on the web. Myspace has been superseded by Facebook and Twitter in the popularity stakes and the site has been on the downward spiral over the last four years.
This redesign will focus on music, movies, TV, celebrities and games content and will rely on curators – influential users of Myspace to bring new content to the attention of others. Aggregated pages on specific topics will include editorial content and posts from prominent news sites and blogs. Users will be able to share their finds with friends. The new redesign removes the cluttered and fully-customisable profiles of old with a standard page look. The old Myspace logo has also been replaced with a ‘whatever you want it to be’ “My_____” and the tagline ‘A place for friends’ has been dropped. (more…)
