Homage Or Fromage? – Sigur Ros and the ad clones


Poor Sigur Ros. The Icelandic band recently (but rather cautiously) wrote about the fact that the band have never commissioned any of their music to be used in advertisements. As I’m sure you are aware, their soaring monumental sounding music sounds like it could move glaciers (and perhaps dishwashers) yet, to date, the band have only allowed their music to be used in TV, film or charity-related ads.

On the Sigur Ros blog post entitled ‘Homage Or Fromage’, the band posted up examples of advertisements which they’re not saying necessarily plagiarise their music (they are saying that but for legal reasons aren’t saying it outright) but make them go ‘hmmmm’. There’s no denying the similarities in the ad music used to Sigur Ros’ tunes – change a note or chord here, keep that big sweeping crescendo and almost carbon-copy feel and you’ve got a new original composition. Everyone knows better though and that’s why Sigur Ros deserve some pity – there’s nothing they can do about it but make people aware it’s not them.

A couple of examples:


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Band of Blogs: Dark Star, Jamie The xx’s solo project, Action movie mixtape & Computer Magic

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Dark Star
Released on the ultra-hip Hyperdub label which is home to Burial, Dark Star mixes leftfield electronica with pop melodies. Like Hot Chip if their music truly was made in the dark.
Listen at Stereogum

Jamie The xx’s solo project
Far Nearer is the debut solo song from Jamie of The xx who has made a nice sideline for himself in remix work. This original track features steel drums and recalls the future-sounds of electronic music’s zeitgeist: Mount Kimbie and Joy Orbison.
Listen at Asian Dan

Action movie mixtape
North American DJ duo Blood Bros’ modus operandi is making mixtapes inspired and featuring action movie theme songs and dialogue. You may as well throw out your record collection as this is all you need.
Listen at Hypetrak

Computer Magic
Having discovered a mere six months ago that she was pretty good at making music, New Yorker Danielle Johnston has produced 13 songs of bright and breezy bedroom-produced electronic pop. All of it is available for free.
Listen at Nialler9

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Sites of the Week: Hipster Puppies, Shuffler.FM & The Results Are In!

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Hipster Puppies
These canines have more style than your dog.

“The web is your player, bloggers are your DJs.” Shuffler is the latest music blog aggregator on the block. Choose a genre and the site will search blogs for music for an automatic playlist.

The Results Are In!
Humanity and society as seen through screencaps and animated gifs from the Maury Povich show.

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