Last month, two mysterious high-budget video clips (see below) were sent to music sites like PopJustice and Gorilla Vs Bear and a viral campaign was born. From a Youtube user intriguingly called ‘iamamiwhoami’ the two clips of one minute length featured some synth-heavy electronica, images of arms jutting out of trees in a forest, an obscured blonde woman in a foetal position who then licks the sap of a tree, an owl and some frankly gross translucent egg laying.
No real clue was left about who the artist behind it is. As it was sent to music websites, we’re assuming it was music-related and various artist guesses have been thrown around. Comments reasoned it was The Knife or Fever Ray as the song certainly sounds like their brand of Scandanavian electronica and matches their weird visual aesthetic. Others plucked for Goldfrapp mainly because the clip features an owl which they’ve used in their artwork before and a new album is imminent. Those who have heard the first single Rocket and its ’80s glam sound will disagree however. A fake twitter account for iamamiwhoami hasn’t helped either.
Even more intriguing is the possibility that these videos are the work of a viral campaign for Christina Aguilera’s forthcoming album. Goldfrapp actually worked with Christina and the woman certainly resembles her. A picture on the German Sony BMG site showing a thumbnail from the video and placed in the Christina Aguilera folder also implicates her. Personally, I hope it’s for someone relatively unknown like The Knife cohort Planningtorock or San Franscisco glitch-tronica purveyors oOoOO.
This week, a new clip was sent around to blogs and music sites, re-igniting the mystery yet again. This time, there’s a woman splashing around in water, a whale singing and eh, a strawberries and cream gateaux. The overall suggestion is that of an imminent birth. By the time you read this, the answer may be revealed. The fun though, like all good viral videos is in the guessing game.